About us

Our story is a real-life fashion fairytale. It is personalized by our designer, Vi Ramlov Hyttel. You can read more about us on this page, or watch the fairytale about Vi on Youtube.

Watch the Thi Thao fairy tale

…or jump HERE to go straight to the company story.

Vi Ramlov Hyttel, Head designer at Thi Thao Copenhagen

“Your clothes are an important part of your first hand impression. Any normal day you meet hundreds of people. People will judge you on you appearance, your clothing and the feelings you reflect.


I love making beautiful clothes, style our customers and support their confidence – and I know it helps them overcome their everyday problems.”

Vi Ramlov Hyttel, Head designer at Thi Thao Copenhagen

About Vi Ramlov Hyttel

Vi was born in Vietnam and arrived to Denmark as an orphan boat refugee when she was 4 years old. She dealt with her childhood loneliness by fleeing into a fantasy world of fairy tales and princesses. She studied the royals and she realised that she would find inner peace when she dressed smart. She realised dressing well made it easier to overcome everyday problems. This edged her on to a strong interest for designing clothes. It turned out, that she was very skilled in the field, and at a young age, she was spotted as a design talent.

Kasper Ramlov Hyttel, Managing director at Thi Thao Copenhagen

“I believe that high-end fashion companies in the future will need to work sustainably. We will see high-end brands prioritizing product quality over production costs – and doing it in a sustainable way will just be a prerequisite of a valid business model.”

Kasper Ramlov Hyttel, Managing Director at Thi Thao Copenhagen

About Kasper Ramlov Hyttel

Kasper has a business background and prior to founding Thi Thao he spent more than 20 years in internal business consultancy and management roles where he helped various companies with business analytics, strategy, business development and growth execution.

In 2014 The THI THAO brand was launched

Picture of Swan jacket from the very first THI THAO collection

In 2014 Vi and her husband Kasper launched the THI THAO brand at the Copenhagen Fashion Week.

2 years later end of 2016 we opened our first THI THAO store and changed our name to Thi Thao Copenhagen.

The opening of THI THAO Copenhagen store also marked the time when we insourced our production to our own local sewing facility, which laid the foundation for making THI THAO Copenhagen a sustainable clothing brand.

Our concept caught on and gained popularity. We expanded quickly, and outgrew our production space.

In 2022 we opened the store on our current location

Vi Ramlov Hyttel photoshoot for profile article in Børsen – the main Danish business Daily. The photo is from April 2022 before renovation and opening of the new larger Thi Thao Copenhagen flagship store in Loevstraede 8 in central Copenhagen.

To us it felt like this moment marked the passing of our company from a start-up to a real fashion company. From one day to the next our store formed a suitable setting for our clothes.

We have tried to create a spacious and yet private atmosphere with room for creativity and comfort.

The store is spacious enough for comfortably hosting group styling sessions and fashion events.

Downstairs is a comfortable working space for our employees, which allows us to always have our inhouse tailors available.

Today, Thi Thao Copenhagen is a favourite for many power-women

Thi Thao Copenhagen makes clothes for power women who require quality in both design and choice of materials. We we will never compromise our design, our quality nor our production methods.

We invite you to browse our webshops for inspiration, and to get an idea about our style, but to get the full experience, we hope you will also visit our physical flagship store. We constantly develop new designs, and many limited editions. Therefore, you will find many more designs in our physical store than in our webshop.

Regardless if you choose one of our standard items or if we costum-make your outfit for you, we always deliver quality craftsmanship and designs that are made to bring out your best features.